Samsung Art Store announces new partnership with A24 Films
Samsung's announcement showcased that the company is bringing a new dimension to its Art Store platform, announcing its first-ever cinematic collection for their Samsung TV division. The launch features a curated library of 38 movie stills pulled from the catalog of studio A24, known for acclaimed titles like “Midsommar” and “I Saw the TV Glow”. Rather than displaying traditional paintings or photography, the new collection lets their subscribers turn their TV into a showcase for iconic film imagery, giving fans a new way to revisit memorable scenes and discover new favorites from home.
The move marks an expansion of the Art Store's scope beyond fine art and photography into film as its own visual medium. Kyle Menges, Samsung's Director of Business Development, framed the addition as a natural extension of the platform's mission, noting that stills from beloved films have a unique ability to transport viewers back into the stories they love. The partnership with A24, which is a studio recognized for its distinctive visual style across genres, gives the collection a clear artistic identity rather than a generic mix of movie posters or promotional stills.
This cinematic collection lives on Samsung's Art TV lineup, which is designed to double as a digital canvas when not in active use. Both The Frame and the newer The Frame Pro remain the flagship models built around this concept, using customizable bezels to blend into a room's décor much like a traditional picture frame. Samsung has continued to build out sizing and customization options for the Frame line, allowing the TVs to function less like typical electronics and more like adaptable pieces of home décor.
Access to the Art Store has also been broadening across Samsung's wider TV portfolio throughout 2026. The service is now available on select Micro RGB, Neo QLED, QLED, and MICRO LED models, in addition to the Frame lineup. Notably, the flagship OLED S95H marks the first time Samsung has brought Art Store support to one of its OLED televisions, signaling the company's intent to position the art and film experience as a value-add across its premium display tiers rather than a niche feature reserved for a single product line. The Samsung Art Store requires a subscription priced at $4.99 per month plus taxes and fees, along with a Samsung Account and Wi-Fi connection, and is limited to select Samsung TV models.